Craftisto vs eRank vs Marmalead: Which Etsy SEO Tool in 2026?
If you sell on Etsy, you've probably heard of eRank and Marmalead — the two best-known Etsy SEO tools. Craftisto is newer and works differently. Here's an honest breakdown of what each one does, so you can pick the right fit.
The short version
eRank and Marmalead are keyword research tools: they show you search data, and you still write every title, tag and description yourself. Craftisto is an end-to-end listing tool: it researches the keywords and writes the optimized title, all 13 tags and the description for you — then scores the result — and can also turn your product photo into listing images.
| Feature | Craftisto | eRank | Marmalead |
|---|---|---|---|
| Keyword research (real Etsy demand) | Yes | Yes | Yes |
| Writes the full listing (title, 13 tags, description) | Yes | No | No |
| Free listing health checker (0–100 score) | Yes, unlimited | Limited | No |
| Product images / mockups from your photo | Yes | No | No |
| Digital bundle keyword expansion (SVG/PNG packs) | Yes | Partial | No |
| Free plan | Yes | Yes | Trial |
| Starting paid price | $9/mo | $5.99/mo | $19/mo |
Pick eRank if…
You enjoy doing SEO by hand, want the cheapest keyword data, and you already write strong listings yourself. eRank has deep keyword and competitor data at a low price — it just stops at research.
Pick Marmalead if…
You want polished keyword research with "engagement" and "seasonality" graphs and you're happy to write listings manually. It's the priciest of the three for what is still primarily a research tool.
Pick Craftisto if…
You want to spend minutes, not hours, per listing. Craftisto grounds its tags in real Etsy autocomplete demand (so they match what buyers type), writes the whole listing, scores it against Etsy's rules before you publish, and can create product images — all in one place. The free Listing Doctor scores any listing you paste, so you can try the quality before paying.
Can you use them together?
Yes — many sellers research a niche in eRank, then use Craftisto to actually write and score each listing and generate images. They solve different halves of the job.
Frequently asked questions
Is Craftisto a replacement for eRank?
For most sellers, yes — Craftisto does the keyword research and then writes the full listing and scores it, which eRank does not. If you specifically want deep competitor analytics, eRank still leads there, and some sellers use both.
Which is cheapest?
eRank has the lowest entry price for keyword data. Craftisto starts at $9/month but includes listing writing and a free unlimited listing checker, so you're paying for more than research.
Do these tools guarantee more sales?
No tool can guarantee sales — that depends on your product, photos and price. What good SEO does is make sure the right buyers can find your listing in the first place.